How Businesses in Puerto Rico Are Using Social Networks Essay

favorable Media Gives industrial Companies Competitive Advantage, Says doubting doubting doubting Thomas industrial communicate Report work 29, 2012 New York, NY Industrial companies that hesitate to embrace social media, believing that competitors argon not using these platforms, argon in danger of losing melodic phrase opportunities, harmonize to recent research from Thomas Industrial Network. In fact, seven step to the fore of 10 sm all told and midsize suppliers (68 percent) are already engaging with prospects through these channels, gaining a competitive advantage over those who have yet to start. More than 3,000 respondents to Thomas surveys say that they routinely use social media to market their merchandises and service, generate leads, declaration questions, conduct research, and gain new business. Thomas studied the behaviors of suppliers (i.e., manufacturers and distributors) through its Industrial Marketer survey, and buyers through its Industrial Purchasing Barome ter (IPB).The research focused on their use of platforms such as LinkedIn, YouTube, Twitter, Facebook, industry forums, and blogs. The responses paint a jut out of an industrial firmament that has made social networking a mainstream business practice. Buyers regularly rely on social media to conduct research on companies, and to attempt others opinions on particular suppliers. Indeed, 56 percent of buyers now recommend that all suppliers establish a social media bearing if they want to do business with them. In response, suppliers are jumping onto the social media bandwagon to provide teaching on their offerings (41 percent), find new prospects (27 percent), and learn what customers have to say about their companies (20 percent).The industrial sector is awakening to the fact that social media isn t just a passing consumer fancy, but an essential part of any branding and selling program, said Susan Orr, Senior Director, Strategic Marketing, Thomas Industrial Network. Savvy supp liers overly understand that the most effective social media programs need constant fright and feeding. To influence prospective buyers, suppliers need to continually update their social media content, and to be actively engaging in and initiating conversations. But for many industrial suppliers, dedicating the resources and having the in-house expertness to manage social media is a challenge. In response, Thomas Industrial Network recently launched a new, cost effective program to help them turn over advantage of this important new channel.The Social Media Program helps suppliers reach prospects who are seeking information and advice for their businesses through channels such as LinkedIn, Twitter, Blogs, Facebook and Google+. Thomas takes the work off their hands, handling everything from strategy sessions and goal setting, to writing and throwaway unique content for each company. We re thrilled to offer a turn-key and affordable program that leverages Thomas 115 years of exper ience deliverance buyers and suppliers of industrial products and services together, said Phil Paranicas, Director of Digital Media, Thomas Industrial Network.We have made it easy for any supplier to participate in social networking, and to begin reaching and influencing those prospects who regularly use these platforms. For more information on Thomas Social Media Program, please contact Mr. Paranicas at 212- 629-2134 or pparanicasthomasnet.com. Thomas has also just published a new, free uninfected paper, Why industrial businesses need to have a social media presence and how to get started, which includes additional results of its surveys, and provides social media best practices. To download a gratis(p) copy, please visit http//promoteyourbusiness.thomasnet.com/white-papers/.About Thomas Industrial Network Thomas Industrial Network is an innovative information and technology company that helps industrial businesses to connect, collaborate and grow. We help companies to develop a complete web strategy, enable them to voice product data through all of their sales channels. As a result, we help industrial companies to increase sales, improve customer relationships and elaborate into new markets. One of our key offerings is ThomasNet.com, the premier website for product sourcing and supplier breakthrough and selection. We also provide strategic website development, tools and technology for industrial businesses to manage and share product and service data internally and externally. They include WebCAD publishing, and syndication of detailed product data to channel partners.Custom SPEC was designed for the unique necessitate of custom manufacturers. Additionally, we offer social media programs and search engine optimization services to help these businesses build brand awareness and generate leads. Our Navigator political platform is the hub through which we help our customers to manage their information. Our focus on the industrial sector for more than a c entury gives Thomas Industrial Network a unique perspective to anticipate and deliver new solutions that help industrial businesses grow. 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