Revving Up Sales at Harley Davidson Essay

1. Explain how Talon helps Harley Davidson employees correct their decision making capabilities. Harley Davidson uses an information governance named Talon to help improve their decision making capabilities. Talon is responsible for the inventory, warranties, vehicle registration, and orchestrate of sales event transactions for the Harley Davidson dealerships. The system is able to generate par orders which helps with the companies aptitude to only get what is necessary rather then the employees having to guess.The system helps improve decision making capabilities by offering a wide enamour of operations, sales and expenses. 2. Identify a few key metrics a Harley Davidson marketing executive might want to monitor on a digital dashboard. An executive information system is a specialized DSS that brave outs aged level executives and unstructured, long term, nonroutine decisions requiring judgment, evaluation and insight. A digital dashboard tracks KPIs and CSFs by compiling info rmation from multiple sources and tailoring it to meet users needs.Using a digital dashboard Harley Davidson executives would be able to to gain access to to a greater extent information. The key metrics could be sales by season, sales by region, best selling product, worst selling product, online orders, in store orders, highest sale months and lowest sales months. 3. How can Harley Davidson benefit from using decision support systems and executive information systems in its line of merchandise line? 4. How would Harley Davidsons business be affected if its decided to sell accessories directly to its online customers?Include a brief parole of the ethics involved with this decision. 5. Evaluate the HOG CRM strategy and recommend an special benefit Harley Davidson could provide to its HOG members to increase customer satisfaction. 6. How could Harley Davidson SCM system, Manugistics, improve business operations? 7. Provide a potential illustration of Harley Davidsons SCM system including all upstream and downstream participans. 8. Explain how an ERP system could help Harley Davidson gain business intelligence in its operations.