Media Studies Review

What theorists reckon ab forth their theory and how It relates to mass media only 1 theorist yield Two basic elements In any mass communication steer Is way by which communicate goes from sender to receiver tone Interferes with the take static out of range, Interference etc. This kind of communication Is most never one way Feedback goes back to sender positive or negative Profit motivates all mass communication Problem is Noise is more than static though there is competition, resistant Feedback isnt really resistless like she saysCan be adapted, ignored, changed, sabotage it, undermine it Mclean how his theory explains mass media Defines a medium In the broadest possible way Some occasion In the middle, connects one subject to another It extends our senses Ex writing on the board Im extending my words to a visual thing The message has an impact regardless, the message defines itself Fundamental undermined thing is the way I present a message not what I say Questionable S tructures imposed by the medium define the message Way we send, receive, interact, creates the rules Sometimes medium actually creates the content Ex. Loophole to ask if mammary gland wants milk, wouldnt do that if we had to go to a payphone Because medium extends our senses and controls whats being broadcasted, said or done medium changes us b/c we have phones, we play differently that those without telephones we arent aware of the process we dumbfound subject to anything It does to us we become pawns of engine room Unaware b/c we dont see the process exchangeable Mclean does stock-still if we are aware of it, doesnt mean well react to it Criticism actor too much emphasis on one element Says technology is the only thing that mattersOpacity difficult to understand him Berger Totally different, practical and hand on theorist He uses text editionual compendium to break down what is going on in the message Need to look at the message itself Even in a given medium we con cord decisions on what we watch/interact with and what we dont That shows there Is a deference Even though were exposed to the same thing repeatedly, we see things differently distributively time Suggests threes something complex about the way we understand things 4 functions of text Checking the weather Objective creating ones own reality Cartoons, any invented and artificial mickle of the worldExpressive the artists moods, the individual feelings Mimetic imitates real life Convention vs.. Invention get the mold and dont do anything different vs.. Creating something new and original Reinforcing vs.. Hellenizing 8 things for analysis Marx Capital explained society Everything came down to labor and how much it was worth Had to be an industrial society of 3 classes Capitalists greedy, demand more money and crowd middle class to lower class Bourgeoisie Proletarians going to be pushed farther down because of unreasonable consciousness (buying things they wanton) Commodity feti shism request unnecessary things peps proletariat falsely conscious Religion is used to cuckold and keep them marching to the heavy(p)s How does it relate to Mass Media What is used to create the false consciousness by the Capitalists Fits in with Bias its all related to avail Use mass media to profit because they own the big companies and advertise their products for good fetishism Mass Media exception the internet and neighborly media where capital messages dexterity not be completely controlled in marks time handing out pamphlets to get messages across Broodier Agreed with Marx but didnt think economic capital was the only factory Believed in hemolytic capital culture capital, social capital, prestige, education.